The research will focus on:

• Consumers – To understand the opportunity with consumers, the market opportunity including demographics and geographical characteristics and the preferred supply chains including price elasticity of different nuts.
• Trade and Market Access – How to do business in these markets including political; timeframes; supply chain; currency risk; duties/taxes and margins
• Retail channels/Competition – Types of substitute products; nut products and current marketing and packaging. International marketing and promotion of internationally recognised Australian Nuts for Life program about the health benefits of nut consumption after decades of research in excess of over 500 scientific research studies and publications.
• Marketing – Traditional and digital and analysis on what is culturally appropriate in each market.

Sustainability Adaption

The objective of this part is to produce verifiable change, which supports improved industry stewardship, innovation and sustainability and documents Australia’s “Clean Green” image. This outcome will remove trade barriers with some markets and enhance our reputation in others with a net effect of increasing export market availability and supporting industry growth targets.

Through research, development, education and training, information exchange and export strategy development ANIC will establish and implement  a resource bank for all current and potential nut exporters to form the basis for trade engagement and expansion. The dissemination of this information will lead to improved industry stewardship, innovation and sustainability outcomes that support and document Australia’s positive environmental credentials of clean green strategies to further support market maintenance and access. Australian tree nuts have a premium reputation based on its historical safety and environmental standards, but it must continue to move forward in a positive direction that responds to the “greening” of major markets. The EU Free Trade Agreement has the EU negotiators demanding more from Australia to identify environmental stewardship including reductions in greenhouse gas production.

The adaption must be multilevel from the local farm including, production, processing and biosecurity and industry level including climate change adaption, positive food nutrition, waste minimisation and identifying the global benefits of carbon capture and carbon production decreases.

Beneficiaries

Whole of the Australian tree nut industry including Nut Producers, Nut Processors, Nut Exporters. The outputs from this program will additionally provide an impetus and direction for other Australian horticultural and agricultural groups to follow on the reputation of the nut industry and achieve export market growth.

For more information, see the ATMAC media release.